Sofa Company

Sofa Company – Campaign Video

For this campaign video, we focused on representing the everyday life in a sofa, highlighting its versatility and the comfort it brings to any home. The video captures various moments of relaxation, socializing, and unwinding, showcasing how a sofa serves not only as a piece of furniture but as a central part of daily life. It emphasizes the security and warmth that a sofa provides, offering a sense of comfort and refuge at the end of a long day. The goal was to push the idea that a sofa is more than just an item in your living room—it's a space where memories are made, whether you're alone or with loved ones.

My Responsibilities:

Filming: I was responsible for capturing the visuals, setting up the shots to highlight the sofa’s versatility and its role in daily life.

Editing: I edited the footage to create a cohesive and engaging narrative, ensuring the video flowed seamlessly and reflected the brand’s message.

Copywriting: I crafted the script and copy for the video, focusing on the emotional connection people have with their sofa, reinforcing its importance in everyday life.