World Unseen

World Unseen – Photography Project

World Unseen: An Exhibition for Everyone
In a world increasingly focused on inclusion and diversity, Canon unveils its groundbreaking exhibition, "World Unseen." This extraordinary experience is designed for individuals with visual limitations, offering visitors not just a chance to see, but to truly feel photographs through touch. As a volunteer at the exhibition, I witnessed how it beautifully merges technology and art to make imagery accessible to all. With powerful emotions and thought-provoking reflections shared by both visitors and organizers, "World Unseen" illustrates how art can transcend barriers and foster a deeper understanding of our shared humanity.

Maria Fagerström, who leads communications at Canon, emphasizes the project’s significance: “World Unseen is Canon's brand campaign for 2024. It is a campaign for inclusion and diversity, aiming to make images accessible to everyone, regardless of their abilities.” She highlights the importance of involving all aspects of Canon: “We have amazing photographers and ambassadors who make this possible. There’s a profound pride in being part of this initiative.”

Among the visitors were many deeply moved by the images. An anonymous attendee, who has both visual and auditory impairments, shared her emotions: “Each image conveys its own feelings. Depending on one's connection to the subject, whether it be climate change or pregnancy, different emotions arise.” She also reflected on the tactile details of the images: “Feeling the rough skin of a rhinoceros was truly impressive. For me, color isn’t as crucial; I can create an image in my mind.”

Anna, a resident of Stockholm, expressed her delight in seeing well-known photographers participating in the exhibition. “It’s exciting to see some photographers I’ve heard of before. It feels like a true community, where both photographers and models with disabilities are represented,” she said. Anna also commented on the emotional depth of the photographs: “Thinking about a mother gazing at her ultrasound image for the first time was profoundly moving. It touches the heart.” However, she pointed out areas for improvement: “I wish there were sign language videos. We want to feel included, and that would truly enhance the experience.”

The images sparked intense emotions, prompting many to reflect on their relevant societal themes. One anonymous visitor mentioned a favorite piece: “The image of the fire in the tree was striking—a powerful commentary on climate change. All the images address current issues and are deeply impactful.”

By creatively blending technology and art, Canon demonstrates that inclusive experiences are indeed possible. “The photographers are amazing. It takes time and dedication to create such images and build relationships. It’s truly impressive,” said another anonymous visitor referring to the photography “Love” by Aleksander Nordahl.

Maria Fagerström concluded with a hopeful message, wishing that the exhibition inspires others to consider accessibility in art. “We hope this opens eyes to more possibilities and shows that technology exists to make art accessible for everyone,” she stated.

"World Unseen" invites us to view the world from new perspectives—both visually and tactilely—deepening our understanding of how we can make art and culture available to all.